Direction
- Priorities
- Growth decisions
- New services
- Market expansion
- Business model
- Capital allocation
- What to stop doing
Work with me
Private Business Advisory for Home-Service Owners
I work one-on-one with established home-service business owners. There isn't a canned program. We work on the business you actually have and the problems that matter right now.
Better decisions about what deserves your attention.
One month that may be lead generation and pricing. Another month it may be hiring, margins, automation, software, delegation, a new service, a broken process, or deciding whether an opportunity is worth pursuing at all.
The point is not to give you more things to do.
The point is to help you make better decisions about what deserves your attention.
What we can work on
The problem in front of you.
These are working areas, not a proprietary framework or fixed curriculum.
Marketing & Sales
- Offer
- Pricing
- Customer acquisition
- SEO and paid advertising
- Landing pages
- Lead handling and follow-up
- Positioning
Operations
- Workflow
- Dispatch and fulfillment concepts
- Bottlenecks
- SOPs and quality control
- Owner dependence
- Reporting and accountability
People
- Hiring
- Delegation
- Remote teams
- Management layers
- Responsibility
- Incentives and staffing decisions
Technology
- CRM
- Automation and AI
- Software architecture at the business level
- Build-versus-buy decisions
- Process automation
- Data visibility
Financial Performance
- Unit economics
- Pricing and margins
- Overhead
- Capacity
- Cash-flow thinking
- Growth tradeoffs
Advisory is not legal, tax, securities, or professional accounting advice. Consult an appropriately licensed professional for those matters.
What you get
Continuity, direct access, and useful direction.
- Two private calls per month
- Direct access to Jonathan
- Reasonable asynchronous questions between sessions
- Review of relevant material
- A prioritized direction rather than a generic curriculum
- Continuity from one problem to the next
What you don't get
I don't take over the work.
I can review an ad campaign, but I am not your ad agency.
I can help think through your CRM, but I am not joining your development team.
I can help diagnose an operational problem, but I am not becoming your operations manager.
I can help you make a hiring decision, but I am not your recruiter.
You retain ownership of execution.
Cost
$2,500per month
A committed engagement.
- Minimum commitment: 12 months
- New clients accepted selectively
- Direct access to Jonathan